Outline the key GTM and research projects PMM can lead. A few examples can include small messaging work or optimizing target customer Only half of the PMs I work with understand the PMM roleįind quick wins to show the potential of PMM. Many of your cross-functional partners may not understand the PMM role. ![]() Even lend a helping hand outside of PMM to foster relationshipsĮxplain what PMM can do. Focus on developing relationships and regular meetings with cross-functional partners. Understand the market and become the expert that can provide value to multiple teamsīuild bridges. See how the team is structured, where they need help, and where you may be taking over someone else’s role If you’re the first PMM, then someone else is probably doing some work that PMM would normally do. ![]() A large chunk of the first 90 days centers around education and getting quick wins.įigure out who does what. My experience has been different every time, and I’ve learned a few hard lessons on rushing in too quickly. I’ve come in as the first PMM at several companies. It helps you create guardrails for your team around the things that are in your wheelhouse, which will come in handy as people start firing projects at you. This is a foundational document that lays out the goals and objectives for your product daprtment.
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